Velvet & Vial Co. creates polished seasonal pop-up markets where independent makers, local small businesses, and curious shoppers can find each other.
VELVET & VIAL CO.
A producer of local discovery
For makers & small brands
A market experience you will want to return to.
The Velvet & Vial standard
Our role is to make the experience feel considered from the first application through the final setup details.
Applications are reviewed for quality, fit, and a thoughtfully varied market mix.
From acceptance to setup, vendors receive organized details and timely communication.
Seasonal markets are designed to give shoppers a reason to linger, explore, and return.
One producer, distinct experiences
Velvet & Vial is the thread running through each market—supporting a strong vendor mix, a consistent experience, and room for every season to feel like its own occasion.
The market mix
Artists, jewelers, fiber makers, ceramicists, bakers, bookish brands, vintage curators, boutiques, woodworkers, and other intriguing local businesses—chosen with balance and discovery in mind.
For shoppers
Find things you did not know you were looking for, from businesses you did not know existed.
For vendors
Join a market designed to make preparation, communication, and day-of details feel clear and considered.
The vendor journey
Share your work, assortment, and the story behind your brand.
We consider fit, category balance, and the complete market experience.
Accepted vendors receive the next steps needed for a polished market day.
Bring your curious goods to a market built for connection and discovery.
Bring something curious
Tell us about your brand and stay in the loop as applications open. We will share the details needed to decide whether an upcoming market is the right fit.
Join the vendor list